News
News
12 September 2012

Round table “Working with retailers in a changing market“

is becoming a traditional event of “FlowersExpo”

 

On September 12 within the frameworks of “FlowersExpo” there was conducted a roundtable discussion “Working with retailers in a changing market “.

 

The experts were buyers of the key federal retailers: Svetlana Arshinina (IKEA), Maxim Suravegin (OBI), Ilya Senin (“Tvoy Dom”) and Olesya Tishenkova, coach of “Real Work Management” company.

 

Vladislav Korochkin, Vice President, All-Russian Non-Governmental Organization “Opora Russia”, President, NK “Russian Garden”, and Joram Wijnaendts van Resandt, representative of the largest Dutch auction “Flora Holland” spoke for suppliers and producers.

 

The main question to which the participants wanted to receive an answer was “How to start working with retailers?”

 

One more question actively discussed during the meeting was “What sort of a supplier one should be in order a buyer would like to sign him?    

 

The main difficulties in working with federal market players turned out to be logistics, care for live products in a shopping center and a lack of qualified managers for working with retailers.

 

Taking into account the relevance of the topic for many Russian and international producers and suppliers it was proposed to make the round table on this theme an annual exhibition event.

 

In 2013 it will be held with a support of a coaching company “Real Work Management”, an exhibition partner, specializing in coaching of managers and business owners in specifics of working with retailers. 

 

The main topics for discussion next year:

 

  • What has changed on the market of flowers and plants over the last year?
  • How to prepare a proposal for retailers?
  • Algorithm of commencement of work with federal retailers.
  • What a producer should be to work with a retailer directly?
  • Unoccupied market segments.
  • What should sales manager know and be able to do?

 

Proposals for participation in the preparation of the event next year, as well as suggestions and questions related to the topic can be mailed to the Exhibition Management to:  mail@flowers-expo.ru