The International exhibition of flowers, plants, equipment and technology for floriculture and landscape design “FlowersExpo’2012” held in the International Exhibition Center “Crocus Expo”, Moscow, 10-13 September, was a great success.
The Organizers of the exhibition were International Exhibition Center “Crocus Expo” and Exhibition Company “GreenExpo”. The show was supported by the Ministry of Regional Development of RF, the Government of the Moscow Region, and by Non-governmental Organization “Opora Russia”.
Association of Flower Growers and Landscapers of Russia, National Guild of Florists, Guild of Professionals in Landscape Industry took an active part in its organization.
Great support to the exhibition was provided by Flower Associations of Holland, Colombia and Ecuador that presented this year colorful National Pavilions of their countries.
Diverse high quality products were presented by over 355 companies from 25 countries including 175 Russian companies and 180 international ones.
On display at the exhibition stands there were products of all sectors of the flower market: cut and pot flowers, planting stock, equipment and technical developments for greenhouse complexes, selection novelties, products for landscape design and flower arrangement.
Russian flower growers representing about 20 regions displayed excellent cut flowers grown in accordance with the latest technology which are not inferior in quality to imported ones. Among them there are the following companies: “Rose Garden”, “Flower Express”, “Galantus” from Kaluga, Ulianovskiy State Farm of Ornamental Gardening, “Moskovskiy” Agro Holding, “Podosinki”, “Roses of Podmoskovia” from Moscow region, “Northern Dream” (St. Petersburg), “Chekhovskiy Garden” (Tula), “Seim-Agro” (Kursk), “Yug-Agro” (Krasnodar), “Green House” (Republic of Adygea) and others.
“Forever”, “Flower House”, Mayflor”, “Rutaflor” (Russian flower market operators), seed companies, nurseries, suppliers of fertilizers, plant protection means and products for landscape design and flower arrangement also took an active part in the exhibition.
Of special success were National Pavilions of Holland, Colombia and Ecuador.
The Netherlands, the center of the international flowers and plants trade, presented this year 50 participants, almost twice as much against 2011. Most of them participated in the National Stand of the Flower Council of Holland. Among them there were breeders, suppliers of cut flowers and pot plants, bulbs and nursery products.
“Colombia - The Land of Flowers” was the motto under which 35 largest Colombian plantations demonstrated at their National Stand hundreds of varieties of roses, carnations, gerbera, tropical flowers and ornamental foliage. Participation of Colombian flower growers at the exhibition is of paramount importance since it enables them to position the country’s flower sector on the Russian flower market, the second flower importing market after the USA.
The National Stand of Ecuador was also very popular among exhibition visitors. 20 plantations displayed their famous roses distinguished by unusual beauty, bud size and stem length.
On the French Stand one could see products of “Mailand”, a well known rose breeding company, which has been supplying its rose seedling to Russia for many years, and irises of famous iris breeder Richard Cayeux whose collection numbers over 1000 varieties, products of Tronce nursery annually producing about half a million plants, projects of Damme Landscape Bureau specializing in developing multifunctional landscape projects for objects of special cultural and historical significance.
Many other reputable companies, leaders of their sectors also participated in the exhibition. Among them there were companies from England, Germany, Belgium, Denmark, Italy, Turkey, Israel, Kenya, Ethiopia, Taiwan and other countries.
Polish company “JMP Flowers” displayed it flowers in Russia for the first time. This year Venezuela also applied for access to the Russian flower market for the first time. The country was presented by the Russian-Venezuelan joint venture “Orchid” working within the frameworks of the intergovernmental agreement.
Besides floral products at the exhibition there was widely displayed nursery planting stock of both Russian and international companies from Italy, Belgium, Holland, Germany, Denmark, France and Turkey. All there products are grown in accordance with the latest technologies and adopted to various climatic zones of Russia.
Russian and international developers and manufacturers of greenhouses, equipment and technology demonstrated new developments and technical solutions enabling to receive high quality products and to save resources.
A lot of both Russian and international participants applied for competitions which were held with a great success. 156 applications were accepted for “The Best Product Quality” category, 75 for “Novelties of the Year” and 7 for “Innovative Solutions” competition. Exhibition medals were awarded to 50 companies receiving the highest scores for their products.
Over 4 days the exhibition was visited by over 13 000 people including 75% of professionals. They were company managers, businessmen, specialists, garden centers dealers, landscape architects and florists representing a wide circle of consumers from all Russian regions, CIS and foreign countries.
Over 2 500 people took part in the exhibition business events (50 all together).
Of special interest were seminars on new varieties and flower production technologies, conferences on the state and development prospects of the Russian flower market and work with retailers under current conditions.
Much attention was shown to the events devoted to problems of the landscape architecture. During those events there were organized meetings with known Russian and international landscape architects, and discussions on innovative approaches and development problems of this important sector of the national market.
Performances of the best Russian florists during the Day of Russian Floristics were the hit of the exhibition. Shows of known international florists were also extremely popular.
Bitter struggle for prizes took place among participants of the 13th Open Russian Championship on Professional Floristics “Russian Cup’2012”, the most professional event of the year organized by the National Guild of Florists which was held within the frameworks of “FlowersExpo” for the first time.
According to exhibition participants this year Championship was distinguished by large-scale participation, openness and competitiveness. The first place was awarded to Alice Amber, a florist from the town of Perm. The second and the third places were given to Alexander Bermiakov and Vitaliy Piatakov, representatives of the floristic school of St. Petersburg.
“FlowersExpo” appeared before the professional community as an excellent platform for successful implementation of commercial plans, as a B2B class project.
Particularly important is that the exhibition participants are satisfied with the results it has brought to them. And this is the key to its successful future.