Analysis of trends, growth prospects and development of the flower business in 2020. Speakers, trade professionals, will talk about new methods of doing business, current customers taste according to the market requirements. Networking with professionals, analysis of real cases and a grand floral show with participation of Russian and international stars.
You can buy a separate ticket to online broadcast of all conference events!!!
Owners of floral companies
Owners of floral shops and salons
Executives and managers
Marketers and analysts
Florists, designers, decorators
For all those who want to start their own business
For all those who plan to develop their business
For all those who want to be one step ahead of their competitors
Sales experience since 2001. Professional business coach. The level of problem solving-from the development of marketing and financial plans to the withdrawal of the company from the crisis and increase of sales with a stable monthly growth. Author of training courses “Business Floristics” and “Love Flowers and Succeed” specially designed for people involved in floristic business and taking into account all its pitfalls and specifics.
The author’s training methods change not only approach to business but also the participants’ minds, i.e. looking at business with sober eyes without illusions and fantasies.
Regular author of a business column in “Flowers” magazine. Co-owner of “Politsvet”, “Mint” and “Gold Niva” companies dealing with wholesale trade in cut flowers and planting stock; provides advisory services to customers, including business technologies. Thanks to Danila's efficient improvement of business processes at “Politsvet”, he managed to increase turnover by more than 4 times over the past three years.
Certified business coach. 15 years of work with staff of Russian and international companies including 7 years of management experience in creating strong, effective teams that work for results. Over 12 hours of trainings for managers on «Effective Manager”, “Staff Development - Business Development”, " Situational management: an individual approach to each employee”. Clients: L’Occitane, JamilCo, Mango, Media Markt, Renaissance Credit, Ecostandart and other companies.
Florist with a 20 year-experience. He created his own recognizable style that combines the luxury of the East and Western minimalism. Teacher of an international level, trend setter in the floristics. Dmitriy lived and worked in Milan, Shanghai, Moscow, Baku, St. Petersburg and many other cities. He is a founder of Flower Bureau Turcan and International Floral School Turcan; invited speaker at the world largest floristic events in Japan, Singapore, China, Germany, Italy and Russia. Dmitriy is training florists from Russia, Asia, Europe, Australia, the USA and Middle East. He taught over 2 000 florists.
Practicing florist, teacher of floristic courses at her own production base. In the past, a co-owner of a chain of stores who managed to transfuse her “ flower disease” into her husband resulting in launching of their own greenhouse production. The startup paid off after the first harvest. For 2 years the production volume increased by over 3 times. For more than 10 years, IP Masutin has been successfully engaged in retail and wholesale sales of flowers. In 2019, a new direction was opened - the sale of planting material. Personal participation at all stages and boundless love for flowers are the main conditions for success!
Manager, Marketing Department of the Dutch company DEKKER CHRYSANTEN for Eastern European markets. Varya lives and works in the Netherlands, has a vast experience of work at Royal FloraHolland auction and in other companies of the ornamental sector. She cooperates with producers of flowers and plants, export companies, large wholesale networks not only in Russia but also all through Eastern Europe. Interacting with well-known florists, studying, monitoring and analyzing the international flower market, Varya Abrosimova promotes and develops sales of Dekker Chrysanten chrysanthemums, as well as other "premium" quality flowers complying with the requirements of the Russian buyers.
In her speech at FlowersConf she will share her knowledge and observations with Russian experts, which will help to build up the entire chain of purchases and sales, as well as to find free market niches for running a successful and profitable business.
Dekker Chrysanten is one of the world leading breeders and producers that has been creating new varieties, shapes and colors of a very popular flower - Chrysanthemum. The company team, 1200 people, takes part in all production processes including research, selection, production of mums’ cuttings, growing, marketing and support of product sales. The company has extensive partnerships around the world, a strong production and technical base, owns its own laboratories and test greenhouses, thus being an innovative and creative supplier of new varieties.
Marketer practitioner. Consultant in the field of strategic marketing, expert in on-line advertising, founder of her own Agency the Complex On-line Marketing, author of a known blog about marketing in Telegram marketing_bez_vodi. Over 12 years of work in on-line marketing there were implemented more than 100 successful projects, with over 50 students in targeted advertising and integrated marketing.
Regional Manager of DECORUM (the Netherlands) for Russian and Ukrainian markets. Hank's responsibility is to study and analyze the flower market of "potted plants". DECORUM is one of the largest associations of Dutch flower producers in Europe.
Owner and Manager of ASTRA FUND HOLLAND BV (Holland)
In flower business since 1993. Ilya founded his own company in 1995 in the Netherlands, and was one of the first suppliers of floral products to the markets ofthe former Soviet Union republics.
Marketing Agency Director, author of a popular promo site in Instagram naoblakax.ru (1,5 million readers a year).
Elena worked with Instagram accounts in the field of beauty, fashion, decor, food, sports, health, children's products, floristics, as well as with accounts of private specialists (doctors, stylists, TV presenters, actors, artists, coaches). Promotes sales in accounts with up to 1000 subscribers.
Author of the universal behavioral model PSYCHEA ®. Specialist in sociology, psychology, psycholinguistics, behavioral economics, modern methods of consumer analysis, customer experience management, strategic marketing and branding, and communication management. Lecturer at the State Moscow Institute of International Relations, Higher Business School. Since 1996 has been involved in marketing and advertising.
PH.D in biological sciences, Lomonosov MSU, “Scarlett” School teacher, author of “Tsvety” and “Floriculture” magazines. Founder of “Politsvet”,”Mint” and “Gold Niva” companies. Over 26 years in flower business.
Regional Manager of SMITHERS OASIS GMBH (Germany) for the markets of Russia, Belarus, Ukraine, Baltic States and Central Asia. SMITHERS OASIS is the absolute world leader in the production of floral foam, products and accessories for florists.
Master florist is a graduate of the Nicole School of Floral Design. The founder of Flowers and Decor Studio MAKFLOWERS. Winner of the regional competition for professional recognition in the field of wedding culture and business "Grani" in the category "Premium" 2016. Best regional project Wedding Awards 2017 (according to Wedding magazine). Winner of the Wedding Awards Volga region 2018 with a project Morocco. Winner of the Wedding Awards Russia 2018 with a project Morocco. Winners in the category "Couple of the Year” 2018 in Montenegro.
Flower business coach. In flower business since 2010. Elena helps to launch and develop flower business. She participated in opening of over 250 flower salons, remotely manages a salon in Salt Lake City and in several Russian cities. Elena also helped to double the profit and scale up businesses of more than 150 flower shops in CIS countries, the USA, Finland, Italy, Spain, Switzerland, Czech Republic, Poland, Germany and other countries; runs online Academy of Flower Business. She delivers business lectures at floristic schools "Flowers in Detail" and "LILIFlOWERS". She is blogging on flower business on Instagram @flowersbiz.
Deputy Director General, INSPIRO, Ph.D in engineering science; has 17 years’ experience in on-line marketing and development of “green” sites. “Green” business is his main specialization. Alexander participated in over 300 projects for automation of trade, development of online stores, attracting targeted visitors through various types of advertising and online promotion.
LOGO designer. Over 20-year experience in design industry. As an Art Director Elena participated in more than 100 projects. Consultant in visual identity, teacher in “Fundamentals of Visual Communication” for beginners in design, Head of Graphic Design Studio “Black Square”, (Russia).
Not only new companies need new logo and or corporal identity. Those who are old timers on the market also need it. A new logo and corporate identity are needed not only for new companies, but also for market old-timers. It often happens that when business was established long time ago its logo and its visual identity become outdated for today’s buyers. Years go by, and very young competitors easily overtake business old—timers, standing out with a bright sign or recognizable identity, luring even the most loyal customers. So, it's time for a change and REBRANDING!
Assistant in building and optimizing business systems in companies. 120 comprehensive consulting projects for small and medium-sized businesses. Author of more than 120 articles and publications. Specialization: adaptive (self-developing) business systems, complex change management, project and process management. Certified business consultant of the European Bank for Reconstruction and Business Development. Held more than 3,500 trainings and conferences for owners, managers and TOP managers of small and medium-sized businesses. Author and host of YouTube channel "Business Optimizer". Websites: VasheVremya.rf, BusnessResult.rf
THE LIST OF SPEAKERS IS BEING SUPPLEMENTED!!!
Graduated from “F -Design” School, silver medalist of the Central Region Competition "Secret Garden" in 2014, silver medalist of the Russian Professional Floristics Championship "RUSSIAN FLORIST CUP" in 2015 and 2016.
Graduated from the International School of Florists Designers "Nicole", silver medalist of the Moscow Florist Cup 2017, bronze medalist of the Russian Professional Florist Championship "RUSSIAN FLORIST CUP 2017", silver medalist of the "RUSSIAN FLORIST CUP 2018", winner of the " RUSSIAN FLORIST CUP 2019».
Graduated from St. Petersburg University of Architecture and Civil Engineering and the International School of Florists Designers "Nicole", participant of the Moscow Florist Competition "MOSCOW FLORIST CUP 2019" (special Jury prize for original author's solutions).
Johann is the winner of the Austrian Championship 2010. One of the leading European masters, who represented his country at the largest international competitions: EUROPA CUP 2011 in Gavirzhov (Czech Republic) and at the FLEUROP-INTERFLORA WORLD CUP 2016 in Berlin (Germany). Certified coach and judge of WORLD SKILLS Competitions. He has held numerous shows and seminars in Austria and abroad. Official ambassador of SMITHERS OASIS since 2012. Owner of his own flower shop in Graz. Distinctive features of Johann's works are refined techniques of execution and a reasonable combination of the best traditions of commercial floristics with "art".
Niina Minkkinen is one of the most titled and sought-after masters in Europe. Champion of Finland in 2001 and 2010, silver medalist of the European championship "EUROPA CUP 2011" in the Czech Republic, judge of national competitions under the certification system of the International Organization of Florists FLORINT, judge of WorldSkills and national competitions in Russia, Finland, Czech Republic, Kazakhstan, Malta. Since 1998, Niina has been a demonstrator and teacher of the Finnish Association of Florists, and in 2014 she joined the Board of Directors of the Association. Niina, as a bright representative of the Finnish school of floristics, is distinguished by the richness and variety of the color palette, clarity of forms and proportions, and unusual multi-level composition solutions.
Lisa graduated from one of the most famous Scandinavian schools of floristics Ingvar Strandhs Blomsterskola (Malmo, Sweden). Judge of national competitions under the certification system of the International Organization of Florists FLORINT. Norwegian Junior champion 2011, winner of the NORDIC CUP 2014, OSLO OPEN CUP 2017, Norwegian champion 2018. From 2008 to 2018, she worked in Stein Are Hansen’s shop (famous Norwegian florist). Currently, she is a leading florist of SHISHI BLOMSTER. Lisa will represent Norway at the prestigious International Competition EUROPA CUP 2020 in Katowice (Poland).
The conference program is in the process of formation.
During the conference there will be a lot of opportunities to meet colleagues, to talk with speakers and participants. Networking is one of the main targets of participation in conferences and fairs.
2 lunches and 5 coffee breaks
During conference days a super professional team of the restaurant “Holiday Inn Moscow Seligerskaya” will delight you with fine cuisine. Every day: welcoming coffee, delicious lunch buffet, coffee breaks in between blocks.
The Exhibition Company specializes in holding of fairs and congress events on floriculture, landscaping, garden construction and flower business. It has a vast experience in organizing trade fairs in Russia and abroad; is an organizer of the International Fair “FlowersExpo”, the best Russian fair in all categories (exhibition space, international representation, professional interest and market coverage) on Floriculture, Floristics, Gardening and Landscape Design (according to the results of the all-Russian rating of trade fairs conducted by the Russian Union of Exhibitions and Fairs in 2016-2029).
Project IAMFLORIST.com specializes in organization and holding of professional events for florists including competitions, workshops, training and shows of the world leading Russian and foreign masters.
The site tells about various events in the world and local floristics, the largest flower festivals and exhibitions, professional master classes and the latest tendencies.
The key area of the digital agency is creation and development of “Green” sites and online shops for nurseries and garden centers, floral salons and wholesale companies selling cut flowers, pot plants, packaging and accessories. Among its customers there are 300 companies in CIS countries. INSPIRO develops a unique system for automation of sales and accounting for flower companies reflecting the specific character of the business. INSPIRO is the best developer of online shops in RuNet.
Moderator of business block
Professional business coach with over 10-year experience of practical work in the sphere. Author of a training course “Business Floristics” specially designed for people involved in floristic business. M. Karniushina conducted over 125 trainings, 75 webinars; has 47 personal coaching projects in the field of floristic business; and opened over 20 floristic salons. She also has experience in managing floristic salons and networks; special education and experience in floristic work.
To get knowledge from professionals
To go to the next level
To introduce new technologies and techniques
To increase the demand for services
To improve the quality of work with customers
To increase return from the business
To find out all the trends of the year
To get inspired by the works of famous masters
The hotel team will make sure that every guest of the conference feels at home.
Holiday Inn is located near Seligerskaya metro station, 15 minutes from Sheremetyevo International airport, not far from the city center. We offer 201 rooms of different categories, many conference halls, free Wi-Fi, unique lobby with a glass roof, fitness center with a swimming pool, free parking and many other things.
A special discount for accommodation up to 45% is provided to all conference guests. Promotional code for accommodation will be available after payment of the participation fee.
Contract offer for participation in the conference
All prices are inclusive of VAT. Payment is possible by card on the website. The payment of invoice from legal persons is temporarily unavailable.
Invite your friends – it will be cheaper!
When buying 2 or more tickets at once an additional discount of 5% is provided (summed up with the current discount on the website)
If you have already bought a ticket you will have a 5% discount on any further ticket
SEPTEMBER 5-6, 2020
HOTEL Holiday Inn Moscow Seligerskaya
Moscow, Korovin shosse, 10
OOO “Exhibition Company “GreenExpo”
Tel/Fax: +7 (495) 118-06-39 (multichannel)