The topic is highly relevant given current changes in the business environment and technology. Artificial intelligence is already transforming many aspects of retail, including customer experience personalization and inventory management, helping entrepreneurs adapt to new conditions.

At the same time, stricter tax regulations and increased oversight by government authorities require companies to be more attentive and to regularly update their knowledge of legislation.

With shifting customer preferences and the growth of online sales, a focus on customer data analytics and the implementation of innovative solutions is becoming critically important to remain competitive.

The FlowersCONF 2025 conference proved to be an excellent platform for sharing experience and building sustainable strategies in flower retail, ultimately contributing to the more successful development of participants’ businesses.

The program featured 10 presentations and practical sessions. Participants could choose between two formats: in‑person attendance or online streaming.

In the first part of the conference, experts showed how AI helps analyze revenue, process price lists, shape assortments and even manage procurement:

Sergey Alekseychikov used real-life examples to demonstrate how digital tools can generate profit with minimal investment. Participants learned how to use various AI tools to create photos, generate copy for mailings and posts, and compared different AI systems together with the expert.
Maria Andreeva shared eight practical ways to implement AI in floristry, showing that artificial intelligence is no longer just a trend, but a must-have tool.
Representatives of flower businesses learned how to correctly formulate prompts, received examples of effective queries and saw how AI can act as an assistant performing ABC analysis on par with a procurement specialist.
Particular interest among business owners was sparked by examples of generating images of floral bouquets using well‑crafted prompts, as well as using Telegram bots as “new managers”.
Great attention was drawn to Alexander Krasnoborodko’s talk about working with an AI flower sales assistant: from mistakes to successful solutions. The case included real data from implementing an AI sales assistant for flowers: examples of dialogues, typical pitfalls encountered and what to focus on when deploying such a solution.

A separate focus was placed on the human factor in a digitalized business environment:

Maxim Dudin shared his experience managing teams in the context of digital transformation. Participants learned how to gradually involve employees and turn resistance into “digital trust”: from training and habit adjustment to the implementation of new tools.
The core of his talk consisted of real‑world cases illustrating common mistakes and successful solutions and explaining which approaches help cement digital trust and develop team agility in the era of AI.
A special highlight for participants was the panel discussion “AI vs. employee: battle or collaboration?!”
Despite opposing viewpoints and tough questions, the community came to an obvious conclusion: AI is not a threat but a powerful assistant. It should be used by everyone, as it helps employees work more efficiently and businesses grow faster.

The legal and accounting block logically rounded off the event:

Pavel Patrikeev spoke about the risks facing flower businesses in 2025, “scaring” the audience a bit with possible fines. Owners and managers received information on key changes in personal data handling and what should be prioritized.
The second part of his talk was devoted to new rules in advertising legislation, with a special focus on protecting digital assets – an increasingly important topic for entrepreneurs in the flower industry.

Sergey Kravchenko (First Expert Accounting) provided a detailed review of the key tax changes facing the flower business in 2025. The expert and participants discussed the growing tax burden on small and medium‑sized businesses, changes in simplified and patent taxation systems, as well as the tightening of rules for working with cash registers and self‑employed contractors. Sergey highlighted how to avoid fines and which opportunities for cost optimization still remain.

The program concluded with a round table on legal and accounting challenges in 2025.

Participants noted that the value of the conference lies not only in its rich and up‑to‑date content, but also in the opportunity for live communication and experience exchange. Such events help the industry prepare for the changes that lie ahead.

As is traditional for FlowersCONF, the 2025 conference was recorded. All presentations are available for purchase, which extends opportunities for timely business transformation beyond the circle of those who attended in person.

The organizers express sincere gratitude to the speakers and participants for their engagement and high level of professional dialogue.

See you next year!