Business program
Business program

FlowersExpo

Business Program
International exhibition «FlowersExpo»
Moscow, Crocus Expo, 14-16 September, 2021

 

14 September, Tuesday

10.00-18.00 Exhibition Hall 4
Сompetition area
Russian professional Floristry Championship Russian Florist Cup 2021 National Guild of Florists
10.00-18.00 Exhibition Hall 3
Stand C 152-155
Design Plus. A touch of perfection.

Floristic schools competition 2021. The theme of the contest is "The Wind of Change".
School of Floristry and Decorative Art "Primavera"
10.00-18.00 Exhibition Hall 4
Stand M301
Floristic marathon of the German floristry expert Reinhold Pause  Leipzig Messe International, Germany
10.00-18.00 Online Broadcast from the exhibition halls.
Events, reports, live prorgrams.
TV studio "FlowersExpo. Live"
11.00-18.00 Exhibition Hall 4 Competition-exhibition "Russian Florist Awards" IamFlorist
11.00-12.00 Conference Hall E Import substitution through domestic production. Flower farms are the business of the future. Round table discussion

Participants: Danila Bykov "Politsvet", Varya Abrosimova "Dekker Chrysanten", Anna Masyutina

FlowersConf
11.30-12.30 Stage Drawing of prizes and awarding of the winners of the loyalty program of the season 20-21 Garden Retail Service
12.00-12.45 Exhibition Hall 4 Stand L300 Ultra-accurate advertising for florists. Secrets of getting to the audience. Workshop. INSPIRO
12.30-15.30 Conference Hall E GardenPRO5: Business development in the garden-vegetable market in new realities: digitalization and automation Garden Retail Service
13.00-14.00 Coworking Hall 3
Stand D500
Home fragrances as accessories and related products for floristry and design. The art of perfuming a modern home. Current trends. Consumer's choice. How to improve the "landscape" of your home with a diffuser and an aroma candle in simple steps. And why it is important today to make a choice in favor of eco-friendly and natural products.

Anton Mednikov, Head and founder of the BAGO home brand
BAGO home
13.00-14.00 Conference Hall G New floriculture. The flower industry after the pandemic

A conference for professionals of the flower industry
Tsetovodsvo Magazine
13.00-15.00 Stage FASHION SHOW SEREBRO with the participation of International stars in the world of floristry
Flower Champions League
14.00-15.00 Exhibition Hall 3 Stand C -151 Sales are only for love

Exclusive master class by Dekker Chrysanten and Marina Karnyushina

Dekker Chrisanten

15.00-15.45 Exhibition Hall 4 Stand L300 Stable sales of flowers. How understanding your customers helps you earn more often and more

INSPIRO

15.00-16.00 Stage Live broadcast from the Netherlands The best cooperation, to show the best flowers!

Show. New products from the breeder Royal Van Zanten in cooperation with the export company Flower Force and florist Maria Kravchenko.

Royal Van Zanten

15.30-18.00 Conference Hall E Day of Russian nurseries. Green standards. Planting material of ornamental plants.

Association of Planting Material Producers

16.30 Exhibition Hall 3 stand C 152-155

Autumn composition with Book-art elements.

Master class by Evgenia Shtil and Svetlana Kurakova. Be clever, Flower School by Galina Kharitonova

Be clever, Flower School by Galina Kharitonova

16.30-18.00 Stage LILLEBALL ONLINE Fashion show

The League of flower Champions of OOO "Tridvornova"

15 September, Wednesday

10.00-18.00 Exhibition Hall 4
Competition Area
Russian professional Floristry Championship Russian Florist Cup-2021

Demonstration of the participants ' works
National Guild of Florists
10.00-18.00 Exhibition Hall 4 Stand M-301 Floristic marathon of the German floristry expert Reinhold Pause Leipzig Messe International, Germany
10.00-18.00 Online Broadcast from the exhibition halls.

Events, reports, live prorgrams.
TV studio "FlowersExpo. Live"
10.00-18.00 Exhibition Hall 4 Competition-exhibition "Russian Florist Awards"
IamFlorist Project
10.00-12.00 Stage Floral bouquets and compositions in the group of friends

Show of the participants of the Competition of floral schools: School of Floristics and Design Primavera, Be clever School, Flower School by Galina Kharitonova, School of Floristics Tsetochnaya Masterskaya, Floreal School of Floristics.
School of Floristry and Decorative Art "Primavera"
10.00-11.00 Conference hall C

Biological protection of plants from diseases and restoration of fertility on the plot"

Speakers: Anastasia Yakovleva, Natalia Masalykina

Eco-cottage
11.00-12.00 Conference hall C From floristry to business. How to delegate the pain of accounting and control to computer programs. Round table discussion

Speakers: representatives of the programs for the flower business INSPIRO, POSIFLORA, amoCRM
FlowersConf
11.00-13.00 Conference Hall G

Modern trend: mini-farms. The conference.

Speeches of owners of local mini-farms, florists and retail Internet projects working with mini-farmers, the opinion of wholesale companies cooperating with mini-farmers. Discussion of the current state of mini-farming in Russia and drawing up a plan for the development of this movement in the future.

Registration from 01.09.21

Tsetovodsvo Magazine
12.00-13.00 Conference hall C How to scale your business and bring it to the federal level.

Denis Evstigneev is an expert in the field of building franchises and federal-level networks
FlowersConf
12.00-13.00 Exhibition Hall 3 Stand C 152-155 Bouquet on the frame Flower Dance

The show of Evgenia Shtil and Svetlana Kurakova. Be clever, Flower School by Galina Kharitonova
Be clever, Flower School by Galina Kharitonova
12.00-13.00 Conference Hall E

Features of vegetative reproduction of ornamental plants: from indoor to shrubs.

Borovkov Vadim, agronomist-expert and candidate of Biological Sciences.
On nursery management, plant protection, production organization.

Vashutino Nursery
12.00-13.00 Stage

Presentation of packaging materials for flowers of Russian production and demonstration of usage in commercial floristry.

Anastasia Shekherina, professional florist, teacher of floristics at the "Flowers in Details" schools, Kazan and Minsk
Chudopal schools, winner of the Moscow Florist Cup 2017, champion of Russia in professional floristics Russian Floristic Cup 2017.

FloMaster
13.00-14.00 Conference hall C How to buy flowers from Ecuador, the Netherlands, Kenya and Colombia at the BEST PRICES Biflorica Company BiFlorica company
13.00-14.00 Stage Creative use of packaging materials. Trends in the world of packaging for the 2021-2022 season. Jade Garden
13.00-13.45 Exhibition Hall 4, Stand L300 If you need money, open a CRM. Active sales when working with the customer base INSPIRO
13.00-14.00 Conference Hall E The case of the Flowwow partner network: how to earn 500 million rubles per year.
How automation tools increase profits and why working in a strong team is more effective than working alone.

Speaker: Danil Smirnov, head of the partner network of offline stores Flowwow
PC Flowwow
14.00-15.45 Stage Russian Florist Awards 2020 winners show
IamFlorist Project
14.00 Exhibition Hall 3 Stand C 152-155 "Thematic decor for table decoration"

Master class by Uvgenia Shtil and Svitlvna Kurakova. Be clever, Flower School by Galina Kharitonova
Be clever, Flower School by Galina Kharitonova
14.00-15.00 Conference hall C

Vertical growing of seedlings without sunlight.

MPC Tochka Opory

MPC Tochka Opory
14.00-15.00 Conference Hall E Floristic debates. Hiring and evaluating florists Posiflora
15.00-16.00 Conference hall C How to grow a profusely blooming petunia easily and without a hassle. Master class.

Marina Patrina, expert on flower cultures, leading the Zacvetet Instagram page
ZION Rus
15.00-15.45 Exhibition Hall 4 Stand L300 Advertising creatives. How to stand out from the competition on a budget. INSPIRO
15.30-16.30 Conference Hall E Industrial floriculture in Russia. Up-to-date information. New features. Round table discussion Association "Teplitsy Rossii"
15.45-16.00 Stage New products of the Dekker Chrysanten season

Varya Abrosimova, General Manager of the company for Eastern Europe
Dekker Chrysanten Company, the Netherlands
16.00 Exhibition Hall 3 Stand C 152-155 The show "Autumn composition in a vessel".

Master class by Evgenia Shtil and Svetlana Kurakova. Be clever, Flower School by Galina Kharitonova
Be clever, Flower School by Galina Kharitonova
16.00-16.45 Stage The award ceremony of the winners of the Competition-exhibition Russian Florist Awards 2021 IamFlorist Project
16.45-18.00 Stage The award ceremony of the winners of the Russian Professional Floristry Championship Russian Florist Cup 2021 National Guild of Florists
16.00-17.00 Conference Hall C How to attract real customers through YouTube and become No. 1 in the industry.

Workshop. Irina Smorygo reality shows and documentaries director
FlowersConf
17.00-18.00 Conference Hall C Secrets of growing annual flowers in pots. Master class

Marina Patrina, expert on flower cultures, leading the Zacvetet Instagram page
ZION Rus
17.00-20.00 Restaurant Montre AfterParty "Live seminar for flower entrepreneurs"

The program:
* Show-workshop of 5 trending tools to increase profits in the flower business.
* Presentation of the International Club of Flower Entrepreneurs.
* Cocktail, networking, drawing of 20 boxes of flowers and other contests and prizes
International Club of Flower Entrepreneurs

16 September, Thursday

10.00-16.00 Exhibition Hall 4
Competition Area
Open Russian Championship on Professional Floristics Russian Cup 2021.

Demonstration of competition works
National Guild of Florists
10.00-18.00 Exhibition Hall 4 Stand M-301 Floristic marathon of the German floristry expert Reinhold Pause Leipzig Messe International, Germany
11.00-18.00 Exhibition Hall 4  Competition-exhibition "Russian Florist Awards" IamFlorist Project
10.00-16.00 Online Broadcast from the exhibition halls.

Events, reports, live prorgrams
TV studio "FlowersExpo. Live"
11.00-14.00 Stage A Day of Top Floral Design Theme of the show: Red Moscow

Araik Galstyan International Floristic Show
Araik Galstyan Floristics School
12.00 Exhibition Hall 3 Stand C 152-155 "Bouquet on the frame " Aroma of the East".

The show of Evgenia Shtil and Svetlana Kurakova. Be clever, Flower School by Galina Kharitonova
Be clever, Flower School by Galina Kharitonova