GREEN RETAIL 2025: conference results and winners of “Green Retail Awards 2025”

18 September 2025

On 8 September, as part of the business program of the International exhibition “FlowersExpo”, the sixth Russian conference GREEN RETAIL 2025 took place: “Transformation of the green market 2025–2026: new threats and new opportunities.”

This annual event brings together professionals of the green market – representatives of garden centers and their suppliers from different regions of Russia. Specialists come to learn from authoritative speakers, exchange opinions with colleagues and make valuable new contacts.

The conference addressed the main market trends and events affecting the green business. The topics covered included: efficient staff performance, how to increase sales with promotions, and the digital future.

The moderator and ideologist of the conference was Stanislav Kazakov, former director of the Darwin garden center and managing partner of the consulting company Big Time Retail.

Speakers included:

Dmitry Dmitriev, former Director for Commercial Operations at Leroy Merlin
Alla Tretyakova, Head of the “Personnel Management” program at MIRBIS Business School, Deputy Managing Director for Organizational Development at Shokoladnitsa Group
Ilyas Saburov, CEO and co‑founder of the search platform “Plant Exchange MPPM”
The round table “Tools for developing sales in garden centers and nurseries: successes and pitfalls of the 2025 season” featured:

Vera Glukhova, General Director, “Vera Glukhova Nursery and Garden Center”
Yana Drozdova, co‑owner and manager, “Flos” Garden Center
Artem Vaganov, founder, “Vaganov” garden centers chain
Natalia Matveeva, Business Development Director, Green Life
Nikolay Kolzunov, General Director, “SOVYAKI-PARK” Nursery
We thank the event sponsors for their support – Russkie Gazony, TD ZMU FLORALIFE, Agrotraditsii.

During the conference, the results of the “Green Retail Awards 2025” in the category “Most Beautiful Garden Center 2025” were summed up and the winners were awarded. This year, 11 companies took part in the award. From 5 to 8 September, videos of the participants were posted on the FlowersExpo website and public voting was held.

The winner in the category “Most Beautiful Garden Center 2025” was Vera Glukhova Nursery and Garden Center, and the prize winners were:

Darwin garden centers chain
Water Plants Nursery / Russian Water Gardens Park of Aleksandr Marchenko
We congratulate the Winners and Prize Winners of the Award on their achievements!

We thank all speakers and delegates of the GREEN RETAIL 2025 conference and the Green Retail Awards for their participation.

We hope that next year even more professionals, including new companies, will take part in the conference and the Award.

Participants of the Green Retail Awards
in the category “Most Beautiful Garden Center 2025”:

1. Aleksinsky Nursery “Gavrish”, Tula Region, Aleksinsky District
2. “Britani Garden” Garden Center, Moscow Region, Kashirsky District
3. “VAGANOV” garden centers chain, Ivanovo
4. “Versal” garden centers chain and “ALBI&FLORA” nursery, Republic of Bashkortostan
5. Darwin garden centers chain, Moscow Region
6. Vera Glukhova Nursery and Garden Center, Samara
7. Garden Center at “Kaverino” Nursery, Moscow Region, Stupino Urban Okrug
8. “Kamyshi” Water Plants Nursery, Moscow Region, Istra District
9. “Landscape Design” Garden Center, Moscow, Desna
10. Water Plants Nursery / Russian Water Gardens Park of Aleksandr Marchenko, Moscow Region, Pushkin
11. “Flos” Garden Center, Moscow Region, Noginsk District