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Business Program
International exhibition "FlowersExpo"
Moscow, Crocus Expo. 8-10 September, 2015

 

8 September, Tuesday
10.00-18.00 Exhibition Hall No. 4 Competition Area Open Russian Championship on Professional Floristics Russian Cup-2015 National Guild of Florists
10.00-18.00 Exhibition Hall No. 3. Stand С-351. Possibilities of new forms of floristic foam Chrysal Floral Foam Elite
Show of Daria Krasovskaya, professional florist designer
Chrysal Company
11.00-12.00 Conference Hall No. 4 Anti-crisis marketing for flower business 2016
Seminar of Roman Levkovich
OOO Studio Levko
12.00-12.30 Exhibition Hall No. 3 Official Inauguration Ceremony Organizing Committee
13.00-14.00 Exhibition Hall No. 4 Stand М 352 How to increase income from the site. Or why do you loose your customers?
Workshop of Alexander Krasnoborodko
Green Line Company
13.00-14.30 Stage European Trends in Flower Floristics
Show of Dutch florists Pascal Koeleman and Ruud Hazelaar
2 Design, Holland
13.00-16.00 Conference Hall No. 4 Conference "Innovations in production and marketing of flowers, seedlings and planting stock"
- 13.00-14.00 Novelties of Singenta seed assortment with elements of production technology. Julia Troitskaya. Singenta Company
- 14.00-15.00 Assortment novelties of "Schneider B.V. " Comparative analysis of the modern varieties of vegetatively propagated Pelargonium on the market.
J. Schneider (the Netherlands), S. Kazankov, A. Mescheryakov (OBI expert).
- 15.00-15.45 Promising late flowering species of herbaceous plants for city landscaping. Collections of ornamental herbaceous plants for open ground of N.V. Tsitsin Main Botanical Garden of RAS (MBG RAS)
Alexandr V. Kabanov, MBG RAS
- 15.45-16.00 Increase in profits of cut flower shops. Swiss technology of attracting and retaining of loyal buyers of bouquets. Veronika Lamekina, Vi Agro Rus, Russia

 

14.30-16.00 Stage Design of autumn showcases,
show of MARIO CLAUDIO Bertuccio, Instructor in window dressing and floral design, world class expert, Italy
Russian Italian School of Floristics and Design "Primavera"
16.00-17.00 Exhibition Hall No. 4 Stand М 352 Online Floristics Shop. Personalization of offers and struggle with global pkayers in a crisis.
Seminar
Green Line Company
16.00-18.00 Conference Hall No. 4 Round table "Floriculture and flower market of Russia. Today and Tomorrow"» Association "Greenhouses of Russia"
9 September, Wednesday
10.00-18.00 Exhibition Hall No. 4 Competition area Demonstration of works of the participants of the Open Russian Championship on Professional Floristics "Russian Cup-2015" National Guild of Florists
10.00-18.00 Exhibition Hall No. 3. Stand С-351. Possibilities of new forms of floristic foam Chrysal Floral Foam Elite
Show of Daria Krasovskaya, professional florist designer
Chrysal Company
10.00-18.00 Conference Hall No.3 The 5th International Workshop : "Reconstruction of Private Gardens. Design, experience and mistakes"
Participants: Professional designers and gardeners: Elena Konstantinova, Irina Sakharova, Natalya Smirnova, Vita Bunina and Natalya Samsonova
Educational and Practical Center "Blooming Planet"
10.00-10.45 Conference Hall No. 4 Creation of a Japanese garden in Russia.
Speaker: Galina V. Davidenko
Floreal Education Center
10.45-11.30 Conference Hall No. 4 Professional Gardener for every garden.
Speaker: Nikolai Kondratiev
Floreal Education Center
11.00-16.00 Conference Hall No. 2 Seminar: "Product range. Presentation of the season novelties. Production technology".
V.V. Panin, Director General, OOO "Belaja Dacha Greenhouse Complex"
I.N. Safronova, Technologist
"Belaja Dacha Greenhouse Complex"
11.30-14.00 Conference Hall No. 4 Round table "Strategy of sustainable development of garden centers, "Garden and Kitchen Garden" category in DIY, supermarkets and relations with retailers in a changing market" Maxim Surovegin, Manager, Gardening, Plants and Landscape Design Section, OBI retail chain Ilya Senin, Head, Hothouse and Decor Section, "Your Home" Trade Center
Presentation of new products, Discussion. Talks
OBI Hipermarket
12.00-13.00 Exhibition Hall No. 4 Stand М 352 Contextual advertising, what's new? How to pay less?
Workshop of Alexander Krasnoborodko
Green Line Company
12.30-13.30 Stage Ternds in the use of stabilized flowers and plants
Florever from Mr. Sato, Japanese master, pupil and assistant of Nicolai Bergmann  
ООО "Special Flowers"
13.30-15.00 Stage European Trends in Flower Floristics
Show of Dutch florists Pascal Koeleman and Ruud Hazelaar
"2 Design", Holland
15.00-16.00 Exhibition Hall No.4 Stand М 352 Customer attraction, ways and means. Advertising and social networks.
Seminar
Green Line Company
15.00-16.00 Conference Hall No. 4 Seminar "Vertical Landscaping with stabilized moss and plants. New materials, ideas. examples"
The seminar is conducted by S. Fokin, Head, Moscow office of Specialgreen.ru having a 3-year experience in designing with stabilized plants of such objects as "Afimall City", "Sushi Planet", "Ugolek", "Federation Tower" , etc.
ООО "Special Flowers"
15.30-16.30 Stage Photo Contest "Composition for a modern office" Verdissimo
16.00-17.00 Exhibition Hall No.3 Stand К 252 Presentation of novelties of Meilland, France "Meilland", France French Economic Mission UBIFrance
16.00-18.00 Conference Hall No.4 Seminar:"Low maintenance garden: selection of plants, rational garden layout, rational agrotechnical measures"
Speaker: Yu. B. Markovskiy, Maitre of the domestic gardening, author of numerous bestsellers, St. Petersburg
Educational Center "Green Arrow"
17.00-18.00 Stage Awarding ceremony of the winners in the Open Russian Championship on Professional Floristics National Guild of Florists
10 September, Thursday
10.00-15.00 Stage Internationa Floral Show of Araik Galstian "Fashion Day of Top Floral Design" Moscow International Floral Design School SKOLKOVO, "Flowers WORLD", magazine
10.00-16.00 Exhibition Hall No.4 Competition area Demonstration of works of the participants of the Open Russian Championship on Professional Floristics "Russian Cup-2015" National Guild of Florists
10.00-18.00 Exhibition Hall No. 3 Stand С-351. Possibilities of new forms of floristic foam Chrysal Floral Foam Elite
Show of Daria Krasovskaya, professional florist designer
Chrysal Company
10.00-11.30 Conference Hall No.4 Organization of florists and other flower market participants. Optimization of the association, ideas, expectations, questions and answers. Discussion Club, Flowers magazine Flowers magazine
11.30-15.00 Conference Hall No.4 General Meeting of the National Guild of Florists National Guild of Florists
12.00-13.00 Exhibition Hall No. 4 Stand M 352 Should you change the site? 13 errors, scaring buyers.
Workshop of Alexander Krasnoborodko
"Green Line" Company

 

The Program is in a stage of formation. Watch for changes.

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