For the first time in Russia.
Lecture and workshop of John Stanly, one of the best world’s consultants in retailing.
IEC “Crocus Expo”, Pavilion No. 1, 14 September (Wednesday), 11.00-18.00.
The event is targeted at owners, top managers and employees of garden centers, planting material producers, purchasing agents of trading chains selling horticultural products and building materials.
The lecture is delivered in English with simultaneous translation into Russia.
The keynote lecture, 14 September, 11.00-12.00
Retail trade in horticultural products in 2020… What will it be?
We are witnessing great changes in retailing ever occurred in our lives.
What will retail trade in horticultural and floral products be in 2020, and why will it change?
The main presentation will be devoted to changing in retailing which we expect to happen:
This lecture will touch not only on the causes of the inevitable changes but will also suggest how to use the opportunity created by these changes.
Workshop, 14 September, 13.00-18.00
Retail trade in horticultural products in 2020…
How to achieve results in your business?
“Imaging that your customer enters your garden center or store, admires displayed plants and dry flowers and it leads to spontaneous increase in sales by at least 20%.
The most effective way to achieve it and to increase the average level of sales per customer is to improve presentation of merchandise and customer service in your store.
Placing the right products in the right place, at the right time and in the proper way are the skills your team should acquire”.
Knowledge acquired in this workshop will allow you and your team to develop new methods of merchandise presentation without the involvement of additional funds, and to achieve an increase in revenue.
The objectives of the workshop are to improve retail methods and to get ready for 2020 on the following matters:
About John Stanly
*John has his finger on the pulse of consumer lifestyle and retail needs. He has the ability to see business through your consumer’s eyes and see where your service is currently heading, and where, with relevant layout, “merchandising” and marketing changes, it could be headed.
* John travels the world, and is therefore fully aware of the existing trends, able to interpret them and provide solutions that are easily to implement. This ensures that his clients stay ahead of their competitors anticipating changes in lifestyle and needs in today’s high tech world.
* There is no other consultant in the world who has these skills and abilities and who understands retailing the way John Stanley does.
Do not miss a unique opportunity to hear about the development of the world trends in horticultural products retailing and the core principles of successful retailing from the world’s top retail expert.
Complete the Application now! Seats are limited!