XIII International Exhibition "FlowersExpo"
September 12-14, 2023, Crocus Expo IEC
Some days ago, the XIII International Exhibition of Flowers, Plants, Equipment and Technologies in Floriculture and Landscape Design was successfully completed. "FlowersExpo-2023", the exhibition was held at Crocus Expo IEC from September 12 to 14.
The exhibition “FlowersExpo” is a successful communication and marketing B2B project, an important event of the year for all players in the Russian flower and plant market. This year it not only retained its high status, but also increased the concentration of market participants on one site, expanded its area and geography. The number of exhibitors and exhibition area increased by 30% compared to last year. The exhibition area reached 13,000 sq m.
According to the exhibition audit conducted at the exhibition this year, 306 companies from Russia and 18 foreign countries took part in the exhibition. Of these, 50 companies participated in the exhibition for the first time. Such exotic countries as Oman and India were also presented for the first time.
The main participants of the exhibition were Russian companies, key participants in their market segment, presenting products from all thematic sections of the exhibition.
There were a lot of flowers at the flower show again. The number of both Russian and foreign companies, producers, and sellers of cut flowers presenting their products has increased. The exhibition was decorated with magnificent works of florists and numerous samples of various types and varieties of cut flowers. The most significant foreign delegation of cut producers and sellers was from Ecuador. The number of Ecuadorian companies has reached 22. Almost 50% of the pre-pandemic level.
The section of goods for gardening and horticulture received further development, where, along with traditional exhibitors, 24 new companies presented their products.
The most important component of “FlowersExpo'2023” exhibition was a rich and vibrant program on current issues of business development, restoration of logistics and partnerships.
Over three days, 68 diverse events of the exhibition’s unique inspiring business program were held at seven venues, with more than 100 speakers, not only representatives of exhibitors, but also invited experts. Conferences, round tables, seminars, presentations, shows, competitions, fashion shows and awards, demonstrations and other events were sold out.
Such significant events of the exhibition’s business program as the conferences “Green Retail. Garden Center-2023”, “FlowersCONF-2023”, where a total of 320 specialists participated, were held with great success and enthusiasm. The theme of ecology was actively discussed at the exhibition. The Day of the Association of Planting Material Manufacturers, the conference from “Inspiro” company and other equally interesting and important business events were successfully held. In total, more than 3,500 specialists took part in them. Following the results of the round table on the topic “We need more flowers,” hearings will be held in the State Duma of the Russian Federation, where the issue of developing floriculture in Russia will be discussed. Numerous meetings, negotiations, and signing of contracts and agreements took place at the exhibitors' stands.
The key floristic events were the Russian Florist Award, in which 43 florists from different cities of Russia and Belarus took part, and the Russian Florist Championship. The title of Champion of Russia 2023 was awarded to Victoria Gavrilina by decision of the jury.
For the first time at the exhibition there was: an exhibition of works by creative florists “Dialogues. Generation 6”, organized by the professional community “Platform”. For the second time, the Green Retail Awards were presented to the best garden center and the best garden center supplier. “Crystal Rose” prize was awarded for the first time. “FlowersExpo BOX”, a unique handmade wooden box with the products from the exhibitors, was held several times; 19 companies participated in filling it.
All this and much more was able to be seen and appreciated by 12,700 visitors from all regions of Russia and foreign countries who visited the exhibition, including 1,900 specialists who watched the exhibition online on the website www.flowers-expo.ru. The registration was sponsored by “Florexim” company, a logistics and wholesale company, supplier of flowers from different countries.
The international exhibition is held annually under the patronage of the Chamber of Commerce and Industry of the Russian Federation and with the support of professional associations: the National Guild of Florists, the Greenhouses of Russia Association, the Association of Planting Material Manufacturers, the Russian Association of Flower Growers.
In the context of the transformation of the country’s economy, taking into account the special importance of the exhibition as the largest industry platform for business communication, studying market changes, meeting with clients and finding new partners, A.V. Dvoinykh, Chairman of the Federation Council Committee on Agrarian Policy, addressed greetings to the guests and participants of the exhibition and environmental management of the Russian Federation, Razin V.A., Deputy Minister of Agriculture of the Russian Federation, Sitnikov A.V., deputy of the State Duma of the Russian Federation, president of the Association "Greenhouses of Russia", Dybova E.N., vice-president of the Chamber of Commerce and Industry of the Russian Federation.
The exhibition was covered by 53 different media outlets. Journalists from 15 publications and 5 TV channels worked at the exhibition. All the days of the exhibition, the idea about it was expanded by its own channel FlowersExpo.TV, which broadcast daily from the studio and from the exhibition stands, introducing everyone to important business events, interesting people, and exciting events.
We thank everyone who participated in the exhibition, visited the exhibition, and helped in its organization! We sincerely thank you for your participation and support!
We are waiting for you next year at the International Exhibition “FlowersExpo-2024” from September 10 to 12, 2024!