For the twelfth time, from 13 to 15 September in Moscow, at the largest exhibition site in Russia at the IEC "Crocus Expo", the next premiere of the international Trade Fair “FlowersExpo' 2022” will take place, demonstrating especially great interest of the professional community this year.
“FlowersExpo” is the undisputed leader among exhibitions of this subject, a successful communication and marketing project of the B2B class. It is annually visited by buyers and businessmen from all regions and cities of Russia and foreign countries.
In the crisis conditions of 2022 year, “FlowersExpo” project is of particular importance as the largest industry platform for business communication, studying the market changes that have taken place and finding ways to preserve and develop business.
More than 200 companies from Russia and 9 foreign countries take part in the exhibition. Exhibitors are preparing to present the entire range of products of the "green" sector.
New premieres and new names are expected. Among the Russian participants are cut flower producers, seed companies, nurseries, flower market operators and wholesalers, suppliers of floristic products, equipment for greenhouse complexes and garden centers.
Leading domestic flower producers are getting ready to show their beautiful cut flowers. These are “Florentika” - Kaluga Flower Holding, Yaroslavsky and Novosibirsk greenhouse complexes, “Galantus” from Kaluga, “Mokshan Roses” from Penza, “World of Flowers” from Republic of Mordovia, "Decorative flower crops" from Republic of Udmurtia, “Atena” from Orenburg.
Planting material from different regions will be presented by the largest Russian nurseries and leading seed companies. Many wholesalers of Russian market of flowers and plants, logistics companies, Internet operators and importers of flower and decorative products take part in the exhibition.
More than 500 florists and decorators are involved in the design of the exhibition. 2 000 exhibitors are getting ready to meet with visitors.
An extensive business program has been prepared for the exhibition. 50 diverse business events are planned: conferences, seminars, panel discussions, presentations. They are attended by 90 domestic and foreign experts and speakers.
And of course, a flower exhibition cannot be without floristry and florists who create her picturesque and colorful portrait. In the extensive floristic program, the main event of the year is, of course, the Russian Championship in professional floristry “Russian Florist CUP 2022”, the winner of which is awarded the title Champion of Russia 2022.
The floristic community is looking forward to the exhibition-competition "Russian Florist Awards" with great interest. As well as floristic shows and master classes by Russian masters, which are scheduled to be shown non-stop on the main stage of the exhibition.
Three competitions are held during the exhibition: “Novelty of the Year”, “Best Innovative Project”, “The Best Quality of Products”. The winners of the competitions are awarded with medals.
The exhibition TV channel ”FlowersExpo.TV” will daily acquaint visitors with all important business events and bright floral events.
Now, when the market is seething, and economic conditions are changing, the exhibition has become especially relevant and in demand. 10 000+ business visitors from all regions of Russia and the CIS countries have already registered to visit FlowersExpo'2022. 25% of them are the first persons and owners of companies. 53% make purchasing decisions.
A new category of visitors this year are investors planning to develop the production of goods and services in the flower and plant market.
In the context of the transformation of the Russian flower and plant market, the Trade Fair FlowersExpo'2022 is becoming one of the most effective tools for preserving and developing business and the industry.
Exhibitors, the entire professional business community are ready to overcome the challenges that they must face now.
Nadezhda Grigoryeva, the Director of “FlowersExpo’2022” assesses the project of this year as follows: “Any specialized (industry) exhibition, how a mirror reflects the state of its market segment. That is why it is so important for us in this emerging new market configuration to demonstrate our capabilities to the target audience. And face-to-face communication, which has become possible, will contribute to the successful solution of the marketing tasks of the business.”