Floristic Schools Contest 2022
Events, reports, topical interviews, live broadcasts.
Broadcast in the exhibition convention and on Youtube
Category management - the basis of a sustainable matrix. Determination of the width and depth of the matrix, the number of SKU.
Seasons of the assortment matrix horizontal and vertical coefficients, their application in assortment analysis. Selection of suppliers and selection of goods for assortment positions
Workshop "Assortment matrix calculation by the method of ABC/XYZ analysis".
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Registration for the event is now closed.
Floral sponsors of the opening ceremony:
We'll tell and show you how to collect memorable dates from customers and how to use this for mailings that are perceived as care, not spam.
13:00 - 13:15 - Lecture "The whole truth about hydrangeas" by Tatiana Smirnova - Leskovo nursery
13:15 - 14:30 - Round table. New economic context: nurseries, garden centers and landscape companies discuss the new rules of the game.
14:30 - 16:00 - Legal workshop: "How the new law on seed production changes the working conditions for nurseries". ⚖
Practical analysis of the successful case of trading on marketplaces in Russia + bonus: a step-by-step algorithm for launching a store
Presentation of the book "Flower business without censorship" by Maria Andreeva
Commercial retail trends: what is going to happen in 2023?
What is planned in legislation? Do we expect changes in assortment due to sanctions?
The understanding of what will be on the consumer market in 2023, and how the consumer will behave in times of crisis becomes a key competence for florists and the basis of survival.
An unobvious use of obvious tools that allows you to steadily sell flowers without social media and constant creation of posts and videos
(participation by invitation)
Demonstration of participants' works
Events, reports, topical interviews, live broadcasts.
Broadcast in the exhibition convention and on Youtube
Demonstration of participants' works
Challenge 2022.
How can green market manufacturers and retailers
Defend against new threats and seize new opportunities?
Platform presentation.
Opinions and experiences from gardening experts - a blooming garden easily and without problems. Ready-made solutions for busy people.
- How to catch the wave of change and feel your success in a series of unpredictable events?
- How to avoid panic and move forward when things are changing in an unpredictable way
- How to manage the collective intelligence of your staff when confronted with external negative factors
- Choosing a strategy, how to easily go forward in development and scale, despite the instability of the market and the economy of the country.
Can VKontakte regularly sell flowers or is it better to use it as an additional source of customers?
Who is suitable and who is not.
How to simplify the sale of flowers in VK.
Real cases of attracting and retaining clients
The secrets of famous studios and expert advices
Pleasant bonuses at the end of the training
Let's talk about Yandex Business and Direct tools that help floriculture businesses talk about their business and attract customers. What we'll talk about:
- What are the current trends in the industry and what the profile of the average customer looks like.
- How to promote your business even with a small budget if you don't have advertising specialists and designers on your team.
- How to launch an advertising campaign on the Internet in a couple of clicks.
- How industry entrepreneurs ran ads and what results they got.
Controlled growth, plant development. Plant recovery in nutritional deficiencies
We will tell you how marketplaces can replace paid advertising and why they are so difficult to work with.
We will show you how work with Yandex and OZON can be simplified many times over, not only in terms of downloading and controlling goods, but also in terms of managing and servicing orders.
Demonstration of contest works of the participants
Practical Conference
DIGITALIZATION AND AUTOMATION OF FLOWER RETAIL
HOW MODERN TECHNOLOGIES HELP TO CONDUCT AND DEVELOP BUSINESS IN A NEW ENVIRONMENT.
6 reports + 2 round tables
Demonstration of contest works
Events, reports, topical interviews, live broadcasts.
Broadcast in the exhibition convention and on Youtube