BUSINESS PROGRAM
of the International Exhibition "FlowersExpo"
Moscow, Crocus Expo, September 14-16, 2021
September 14 - Tuesday |
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| 10.00-18.00 | Exhibition Hall No. 4 competition area |
Championship of Russia in professional floristry Russian Floristic Cup-2021 |
National Guild of Florists | |
| 10.00-18.00 | Exhibition Hall No. 3 Booth | Competition of floristic schools Design plus. A touch of perfection. Theme: "Time of change" | School of Floristics and Decorative Arts "Primavera" | |
| 10.00-18.00 | Exhibition Hall No. 4 stand M-251 | Floral marathon by the German master Reinhold Pause | ||
| 10.00-18.00 | Online |
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Broadcast from the exhibition halls Events, reports, live broadcasts. |
TV studio FlowersExpo.TV |
| 11.00-18.00 | Exhibition Hall No. 4 | Competition-exhibition "Russian Florist Award "Russian Florist Awards" | Project IamFlorist | |
| 11.00-12.00 | Conference hall E |
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Import substitution through own production. Flower farms are the business of the future. Round table. Participants: Danila Bykov (Politsvet), Varya Abrosimova (Dekker Chrysanten), Anna Masyutina |
FlowersCONF |
| 11.30-12.30 | Scene |
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Prize drawing and rewarding of the winners of the loyalty program |
Garden Retail Service |
| 12:00-12:45 | Exhibition hall №4 Booth L-300 |
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Ultra-accurate advertising for florists. Secrets of getting into the audience. |
INSPIRATION |
| 12.30-15.30 | Conference hall E |
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GardenPRO 5: Business development in the garden-garden market in new realities: digitalization and automation |
Garden Retail Service |
| 13.00-14.00 | Conference room D |
New floriculture. Flower industry after the pandemic. |
Magazine "Floriculture" | |
| 13.00-14.00 | Coworking Stand D500 |
Fragrances for the home as accessories and related products for floristry and design. current trends. Consumer choice. How to improve the "landscape" of your home in simple steps with a diffuser and aroma candle. And why today it is important to make a choice in favor of environmentally friendly and natural products. |
NEW home | |
| 13.00-15.00 | Scene |
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Show show "Silver" with the participation of international stars in the world of floristry.
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Flower Champions League |
| 14:00-15:00 | Hall 3 Stand С151 |
Exclusive master class for Dekker Сhrysanten on the topic "Sales are only for love" |
Dekker Сhrysanten and IP Karnyushina | |
| 15:00-15:45 | Exhibition hall №4 Booth L-300 |
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Stable sales of flowers. How understanding customers helps to earn more often and more. |
INSPIRATION |
| 15.00-16.00 | Scene |
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Show-show The best cooperation, to show the best flowers. New items from the breeder Royal van Zanten in collaboration with the export company Flower Force and florist Maria Kravchenko. Live from Holland |
Royal van Zanten |
| 15.30-18.00 | Conference room E |
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Day of Russian Nurseries
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Planting Producers Association |
| 16.00-16.30 | Scene |
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Award Ceremony for the Winners of the Floristic School Competition |
Primavera |
| 16.30-18.00 | Scene |
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Show-defile LILLEBALL ONLINE |
League of Flower Champions OOO Tridvornova |
September 15 - Wednesday |
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| 10.00-18.00 | Exhibition Hall No. 4 competition area |
Championship of Russia in professional floristry Russian Florictic Cup-2021 | National Guild of Florists | |
| 10.00-18.00 | Online |
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Broadcast from the exhibition halls Events, reports, live broadcasts |
TV studio FlowersExpo.TV |
| 10.00-18.00 | Exhibition Hall No. 4 booth M-251 | Floral marathon by the German master Reinhold Pause | Leipzig Messe International, Germany | |
| 10.00-18.00 | Exhibition Hall No. 4 | Competition-exhibition "Russian Florist Award "Russian Florist Awards" | Project IamFlorist | |
| 10.00-11.00 | Conference hall C |
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Biological protection of plants from diseases and restoration of fertility on the site Speakers: Anastasia Yakovleva, Natalia Masalykina |
eco-dacha |
| 11.00-12.00 | Scene |
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Floristic bouquets and compositions in the company of friends | School of Floristry and Design "Primavera" |
| 11.00-12.00 | Conference hall C |
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From floristry to business. How to delegate the pain of accounting and control to computer programs. Round table. Members: INSPIRO, POSIFLORA, amoCRM |
FlowersCONF |
| 11.00-13.00 | Conference room D |
Modern trend: mini-farms. Conference. Speeches by the owners of local mini-farms, florists and retail Internet projects working with mini-farms, opinions of wholesale companies cooperating with mini-farms. Discussion of the current state of mini-farming in Russia and drawing up a plan for the development of this movement in the future. |
Magazine "Floriculture" | |
| 12.00-13.00 | Conference hall C |
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How to scale your business and bring it to the federal level. Seminar. Denis Evstigneev, an expert in the construction of franchises and networks of the federal level |
FlowersCONF |
| 12.00-13.00 | Conference room E |
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Features of vegetative propagation of ornamental plants: from indoor to shrubs. Borovkov Vadim - agronomist-expert, candidate of biological sciences. Consultations on nursery, plant protection, organization of production. |
Kennel Vashutino |
| 12.00-13.00 | Scene |
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Presentation of packaging materials for Russian-made flowers and demonstration of how they can be used in commercial floristry. Anastasia Shekherina, professional florist, teacher of floristry at "Flowers in Details" schools, Chudopal Kazan and Minsk schools, winner of Moscow Florist Cup'2017, champion of Russia in professional floristry Russian Floristic Cup'2017. |
FlowMaster |
| 13:00-13:45 | Exhibition hall №4 Booth L-300 |
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Need money - open CRM. Active sales while working with the client base. |
INSPIRATION |
| 13.00-14.00 | Conference room C |
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How to buy flowers from Ecuador, Holland, Kenya and Colombia at the BEST PRICES |
BiFlorica Company |
| 13.00-14.00 | Scene |
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Creative use of packaging materials. Trends in the world of packaging for the season 2021-2022. |
jade garden |
| 13.00-14.00 | Conference hall E |
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Flowwow affiliate network case: how to earn 500 million rubles per year. How automation tools increase profits and why working in a strong team is more effective than working alone. |
PC Flowwow |
| 14.00-15.00 | Conference hall E |
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floral debate. Hiring and evaluating a florist. |
Posiflora |
| 14.00-15.00 | Conference hall C |
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Innovations in the production and sale of flowers and plants. Seminar. Vertical cultivation of seedlings without sunlight. IFC "Fulcrum" |
IFC "Fulcrum" |
| 14.00-15.45 | Scene |
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Showing the winners of the national floristic award Russian Florist Awards-2020 |
Project IamFlorist |
| 15:00-15:45 | Exhibition hall №4 Booth L-300 |
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Advertising creatives. How to inexpensively stand out from the competition? |
INSPIRATION |
| 15.00-16.00 | Conference hall C |
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How easy and hassle-free to grow a profusely flowering petunia. Master class Marina Patrina, expert on flower crops, leading page on Instagram Zacvetet |
ZION Rus |
| 15.30-16.30 | Conference hall E |
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Industrial floriculture in Russia. Current situation and new opportunities
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Association "Greenhouses of Russia" |
| 15.45-16.00 | Scene |
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Dekker Chrisanten new products for the 2021 season | Dekker Chrysanten, The Netherlands |
| 16.00-16.45 | Scene |
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Ceremony of awarding the winners of the Competition-exhibition "Russian Florist Award Russian Florist Awards-2021" | Project IamFlorist |
| 16.45-18.00 | Scene |
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Award ceremony for the winners of the Russian Championship in professional floristry Russian Floristic Cup-2021 |
National Guild of Florists |
| 16.00-17.00 | Conference hall C |
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How to get real customers through YouTube and become #1 in the industry. Seminar. Irina Smorygo, director of reality shows and documentaries. |
FlowersCONF |
| 17.00-18.00 | Conference hall C |
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Secrets of growing annual flowers in a flowerpot. Master Class. |
ZION Rus |
| 17.00-20.00 | Pavilion 1 Restaurant "Montre" |
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AfterParty "Live Seminar for Flower Entrepreneurs" In a programme:
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International Club of Flower Entrepreneurs |
September 16 - Thursday |
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| 10.00-16.00 | Exhibition Hall No. 4 competition area |
Championship of Russia in professional floristry Russian Floristic Cup-2021 Demonstration of competitive works of participants |
National Guild of Florists | |
| 10.00-16.00 | Exhibition Hall No. 4 booth M-251 | Floral marathon by German master Reinhold Pausse | Leipzig Messe International, Germany | |
| 11.00-16.00 | Exhibition Hall No. 4 | Competition-exhibition "Russian Florist Award "Russian Florist Awards"" | Project IamFlorist | |
| 10.00-16.00 | Online |
 |
Broadcast from the exhibition halls Events, reports, live broadcasts. |
TV studio FlowersExpo.TV |
| 10.00-16.00 | Exhibition Hall No. 3 | Floristic displays of participants of the competition of floristic schools Design Plus. A touch of perfection | School of Floristics and Decorative Arts "Primavera" | |
| 11.00-14.00 | Scene | International floristic show Araik Galstyan and Natalia Slutskaya A Day of Top Floral Design Show theme: Red Moscow |
IP A.G. Galstyan | |
| 12.00-13.00 | Conference room D | Features of reproduction of pions by division of the rhizome. Lecture by a member of the section "Peonies" of the Club "Flowers of Moscow", a hereditary collector Larionova Elena Igorevna | Club "Flowers of Moscow" | |
| 13.00-14.00 | Conference room D | Growing a peony from a seed to an adult plant. Lecture by a member of the section "Peonies" of the club "Flowers of Moscow", the author of articles, collector Titov Yuri Nikolayevich | Club "Flowers of Moscow" | |