FlowersExpo'2021", the main event of the year for participants of the flower and plant market held September 14-16 in Moscow at Crocus Expo International Exhibition Center, has confirmed its importance for this sector of the Russian economy. The classical format of the exhibition, as in 2020, was supplemented by a virtual online format.
"CetiExpo is a successful communication and marketing project of B2B class and an important event of the year for all players of the Russian flower and plant market. Every year it is visited by buyers and businessmen from all regions and cities of Russia.
According to the rating of the Russian Union of Exhibitions and Fairs "FlowersExpo" is the best exhibition event of the industry. The International Union of the Exhibition Industry awarded the exhibition its UFI mark for its international prestige.
In the prosperous year of 2019, appreciating the potential of the Russian market, whose annual turnover then amounted to 1 billion dollars, the exhibition was attended by over 300 foreign exhibitors from 32 countries. And foreign visitors were from 45 countries.
FlowersExpo 2021" project, as in pre-Soviet times, presented to the participants and guests a business-like and, at the same time, the most beautiful exhibition of the year. The leaders of the Russian and world flower and plant market presented all the products of the green sector in its halls.
The exhibition demonstrated a dynamic development. Compared to the previous year, not only the number of exhibitors has increased, but by 70% increased its area. 220 companies from Russia and 8 foreign countries presented their wonderful products at their splendid stands where the whole business life was boiling.
The fair was visited by 10 250 visitors from Russia and foreign countries - 1270 of them through the online platform.
The main exhibitors in the 2021 season, as well as the year before, were Russians, the number of which corresponded 100% to 2019. Products from 15 Russian regions were represented by manufacturers of floral and decorative products, nurseries, seed companies, developers of equipment and IT technology, suppliers of fertilizers and grounds, as well as products for floristry and landscape.
Despite the continuing restrictions, the exhibition "FlowersExpo" is restoring its international position. In season 2021, exhibitors from Belarus, Belgium, Holland, Germany, Poland, USA, Colombia, Ecuador presented their products in the halls of classic exhibition.
Especially large-scale after the break in the shock 2020 year, thanks to government support, Germany was represented at the exhibition with its national pavilion. Among the German participants were the famous breeding company Rozen Tantau, the world leader in greenhouse technology Kress, the largest German nursery Lappen, a manufacturer of high-precision measuring devices Step Sustem, . manufacturer of ceramics Scheurich.
The main Russian partner of the Netherlands was represented by the world selection companies - De Ruiter (roses), Dekker Chrysanten (chrysanthemums), Royal and ZantVen (cut and potted), the world leader in the greenhouse industry Dalsem company, Amsonia, Schneider, Selecta One, Straathof Plants, USPI Company, Holland pitomniki - onion planting material supplier.
An important trend of the exhibition "FlowersExpo'2021" is its rich and vibrant business program. There were 50+ different business events attended by more than 3,000 specialists. Russian and international experts discussed the development of the industry, the state and problems of the Russian flower market, as well as the restoration of relations with foreign partners.
Topical issues were discussed at the round table "Problems of industrial floriculture in Russia and the provision of state support for domestic flower growers", the conference "Green standards and the quality of planting material of ornamental plants", the seminar "How to scale up your business and bring it to the federal level".
Successfully held contests in the categories "Novelty of the Year", "Best Product Quality", "Innovative Development", which was attended by 113 companies. 36 of them were awarded medals "Laureate FlowersExpo 2021".
Brilliant floral events were a true highlight of the exhibition. The 21st Russian Professional Florist Championship held annually by the National Guild of Florists as a part of the Show was another part of the big flower history. Olga Sharova (Moscow) became the Russian Champion, Vadim Kazansky (Novosibirsk) won the silver medal and Vladimir Baranov (Moscow) got the bronze medal.
Russian Florist Awards contest-exhibition held for the second year attracted great attention of the public, where 29 prominent Russian florists presented original creative works of
Unique floral shows and master classes, colorful shows and defiles in a non-stop regime were held on the main stage of the exhibition every day. Great attention was aroused by such events as the show "Silver" with the participation of silver medalists of the world floral contests, enchanting, defile "Floral Dress", Araik Galstyan and Natalia Slutskaya's show "Red Moscow". Royal Van Zanten company together with its partner Flower Force made a bright floral show live from Holland.
Events, reports, business events and floral shows were broadcast daily by the exhibition TV channel "FlowersExpo.LIVE" both at Crocus Expo, and in the online platform.
It is very important that FlowersExpo'2021 managed to demonstrate its relevance and importance for domestic business and the Russian economy even in conditions of continuing restrictions. The professional community is confident that the Russian flower industry will reach a new level. And the exhibition "FlowersExpo" will help in this.
FlowersExpo'2021" is over, but information about its participants, their products, contacts, as well as all the videos will remain available until June 2022 (online.flowers-expo.ru).
See you at the XII International exhibition "FlowersExpo" September 13-15, 2022.