Post Release. 24.08.2020
The leading Russian exhibition of flowers and plants "FlowersExpo", as planned, will be held on September 8 - 10, 2020. This time, the exhibition will be presented for the first time in two formats: the classical one at Crocus Expo IEC and the virtual one on the online platform Flowers-Expo.Online.
"FlowersExpo" is a successful communication and marketing project. According to the rating of the Russian Union of Exhibitions and Fairs, the exhibition was recognized as the best exhibition of Russia in this segment.
It is here that the requests of the Russian market are researched, business connections are strengthened and new contacts between domestic and foreign companies - participants of the Russian market of flowers and plants are established.
Companies from many foreign countries, as well as hundreds of domestic enterprises annually participate in the exhibition.
In the challenging environment of 2020, this hybrid format significantly expands the geography of the exhibition, its buyer capabilities and target audience.
There are about 200 companies in the classic format of the "FlowersExpo" project. Among them are not only Russian participants, but also representatives of the Netherlands, Germany, Belarus, Lithuania, Poland, Ecuador, and Japan.
40 business events were devoted to the topical problems of the industry. More than 8000 representatives of business have pre-registered tickets to the exhibition.
"FlowersExpo" is considered to be the most beautiful exhibition of Moscow autumn. And in this difficult time, it tries to maintain this status. Its halls will be decorated with flowers not only from Russian greenhouses, but also from foreign plantations. They will adorn both the exhibitors' stands and the floral displays, as well as the contest works of the florists.
The main participants of the 2020 season are, of course, Russians. A variety of products in its halls will be presented by producers and wholesalers well-known to consumers, such as Azalia Decor, New Holland, Flowers by Macheluk, Florexim, JMP Flowers, Kharchenko, Rassada.ru/Shneider BV, Semko, Flowers Fantasy, and Ideal. For the first time at the exhibition will present their products "Kaluga Flower Holding" "Land of Roses" from Moscow, "Flower Region" from Vologda.
Ornamental garden trees and shrubs are presented by nurseries "Washutino", "Montblanc", "Gavrish", "Agrosad", "Garden Center Vera Glukhova", Association of Planting Material Manufacturers.
The world famous breeding companies De Ruiter Innovations, Dekker Chrisanten (Holland), planting material supplier Straathof (Holland), famous flower supplier from Ecuador Impex Group, transport companies Maori Group (Lithuania), Italian company Essegl and Havatec from Holland will be presented at the stands of Russian partners in Crocus exhibition. Overcoming obstacles and distances for the first time the Japanese flower auction will present its products.
Many foreign companies, unable to come to Moscow, will demonstrate their products remotely. From Ecuador - Ecualand Farms, Florisol, Agricola el Chaupi, Cananvalley; from Germany - Rosen Tantau, Wolfschmidt Samen; from the Netherlands - Hoek Flowers; from Poland - nurseries Cieplucha, Homa-Kosakowska, Ważyńscy; from Venezuela - Agromiranda and others.
Events of the Business Program are held both in the exhibition halls and online. Russian and world experts will discuss the problems of concern to business. Among the topical, held at "Crocus Expo", the conference on the prospects for post-crisis recovery of the flower business "FlowersCONF", the round table "COVID-19 and the flower business, consequences, measures, lessons learned".
An online webinar "Understanding and Developing the Russian Flower Market" is being organized
remotely in an online format with the support of AIPH
International Horticulture Association and Floriculture International magazine. Global retail expert John Stanley is hosting the webinar "Garden Center After COVID 2019.
The world's leading breeding companies Rosen Tantau - Germany, Royal De Ruiter, Dekker Chrizanten - Holland will also present their new varieties remotely.
Every year numerous colorful floral events adorn the exhibition. This year within the frames of the exhibition the most significant event of the year will take place: Russian Florist Cup'2020 organized by the National Guild of Florists. As well as the contest for the students of florist schools "Design Plus. Touching perfection," the theme of the contest "Art object. Vegetable design. For the first time at the exhibition there will be a contest-exhibition "Russian floristic awords".
The show program includes bright floral performances by the strongest florists of Russia Natalia Zhizhko, Roman Stengauer and Vadim Kazansky "Out-of-season trends in floral design! Show of "Silver" Champions and instagram Influencers Ivan Bazin, Alexander Polyashov and Sergey Yunusov. The traditional floral show by Araik Galstyan "One day of top floral design" will finish the program.
Business events of the classic exhibition will be streamed in real time on the exhibition's online platform during all three days of the exhibition.
Visitors to the online exhibition as well as its exhibitors are provided with complete information about the participating companies and the products they offer. All exhibitors are presented in the electronic catalog, which operates on an online platform.
Specialists from the regions of Russia and other countries can easily visit both classic and virtual formats of FlowersExpo'2020 remotely. Learn modern market demands, answer customers' questions, take orders, communicate with partners.
All business events of the classic exhibition, including floral shows, contests in real time during all three days will be broadcasted through the online platform. And events from the online platform will be shown in the halls of the exhibition at Crocus Expo.
Every visitor of the exhibition can register free of charge at the website (www.flowers-expo.ru), can freely visit the exposition and events at Crocus Expo, as well as work on the online platform.
Particular attention is paid to ensuring anti-epidemic measures. All necessary conditions for effective and safe work are created for exhibitors and guests at Crocus Expo.
Thousands of professionals are waiting for the exhibition "FlowersExpo" to understand how to conduct their business more effectively in the new conditions, to restore business relationships and partnerships, which are now so necessary industry.
Participants are confident that the flower industry in Russia, having overcome the crisis, will reach a new level, will become stronger and more stable.
And the exhibition "FlowersExpo / FlowersExpo'2020", as the most important marketing tool, will help in this.
Exhibition Company "GreenExpo"